The research data utilized in this informative article come from the author’s 2-year websites ethnography on Blued live streaming, along with interview using the President of Blued (Geng ce) and 11 homosexual real time streamers. The remainder within this article was structured the following. I initial exhibit how functionality imbrication reinvigorates Blued’s platform dynamics and transforms consumers into performative laborers. Subsequently, we analyze just how Blued’s numerous latest affordances frame gay alive streamers’ labor practices. Then, I review just how gay alive streamers you will need to sport Blued’s popular algorithms, the way they are incentivized to vie for trending status, as well as how these methods produce sexually affective information. Within the last few logical point, I discuss just how gay men’s performative work have now been increasingly institutionalized, professionalized, and datafied as business possessions.